Some notable quotes from our interviews.
Given that our original task of “creating acceptance” is quite a broad topic, we used the ‘How Might We’ to method to narrow down our problem space. We defined the following three possible directions for our project:
After some discussion with our client, we made a decision to focus on ideating around the first direction because it would be the most impactful and suitable for the current needs of the local community.
How might we use the building to create opportunities and benefits for the local community?
The outcomes of the How Might We exercise.
After a few rounds of ideating on which opportunities and benefits could be created for the local community, we realized that in order for our project to be truly beneficial to the residents over a long period of time, our solution needed to be able to adjust to the changing needs of the community. Furthermore, the community already has many social initiatives and community groups working in the area. We shifted our focus from trying to create something concrete inside the building, to using the building to give these social initiatives the space and resources they need to provide the community with the most benefit.
Our proposed solution, the ZK Social Labs program, is a service that provides social initiatives working on improving the neighborhood with funding and workspace inside the new building. Every 6 months, all of the social initiatives in the area are invited to share their project ideas on the ZK Social Labs platform, and the local community is invited to vote for their favorite initiative. The top 3 initiatives receive a workspace inside the building to realize their projects. Wonam has pledged to donate 1% of the revenue generated by the renters and businesses to these initiatives to fund their work.
The Value Proposition Canvas and Service Design Blueprints that were used to develop our concept.
My team and I fleshed out every aspect of how the ZK Social Labs will need to work. Using service design tools, we created a step by step guide of how to implement the program. Alongside these service blueprints, my team delivered design specifications for a website that could be used to facilitate the application process for the program and increase community engagement, as well as an animated video explaining how the system works and it's benefits for the community. Wonam hopes to present this video to the municipality of Amsterdam as well as their investors to gain additional funding for the ZK Social Labs Program.The full service blueprint can be downloaded here
A sample project page on the ZK Social Labs website.
My character designs for within the animation.
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