While working out the concept for the 020 Brews landing page, I began by creating a basic branding concept. The aim was to create something informative yet playful, so that the landing page would entice visitors to scroll through the information and enjoy the experience.
Using ZDog, I created a hero illustration featuring the two founders of the brewery sitting on a waterfront terrace enjoying a drink together. Because the ZDog library lends itself to creating more geometric images, I chose to create a stylized illustration that would utilize the capabilities of the library most effectively. To create the static background imagery, I drew complimentary images in Adobe Illustrator. As the hero image utilizes simple lines and negative space to create the illusion of water, I chose the Monoton and Montserrat typefaces as they repeated this balance of creating shapes through suggestive lines and negative space.
Visit the landing page here!
020 Brews
Graphic & Web Design
January 2020